«I think we found that by being able to change the strap

Опубликовано: Март 13, 2014 в 11:04


Категории: Новости

Machines Can Build Beautiful Things

Apple isn’t just a technology company. It’s increasingly becoming a luxury brand in its own right.

moncler outlet jackets Apple’s sponsorship of the 2016 Met Gala and exhibition announced last week further underscores this shifting identity. Dubbed «Manus x Machina: Fashion cheap moncler in the Age of Technology,» the event will highlight the intersection between machine made fashion and handmade haute couture. moncler outlet jackets

I sat down with Apple Chief Design Officer Jony Ive, Vogue Editor in Chief Anna Wintour and Costume Institute Curator Andrew Bolton cheap moncler coats to talk about the gala and exhibit, how technology and fashion can work together, and the buy moncler jackets future of the two worlds.

The exhibit which will feature more than 100 examples of haute couture and avante garde ready to wear pieces will spotlight our relationship with, and the values we bestow upon, handmade and mass produced items, Bolton told me.

«What we find interesting,» Bolton said, is that «a lot of pieces we assume are handmade are really made by machines.»

cheap moncler This can disrupt the historical view by fashion elite that handmade products are more refined. Wintour who is planning the gala along with Ive, Taylor Swift and Idris Elba said that «traditionally, those that work in fashion have always had the point of view that items made by hand have their own aura and are something special.» cheap moncler

The goal of the exhibit is to «show there is value in the machine and the hand.»

The goal of the exhibit is to «show there is value in the machine and the hand.»

The details of the exhibit are still being worked out, but the goal, Bolton said, is to use analog and digital approaches to show off the differences among technology and techniques. «This show is really about materiality and questioning the eye in terms of the hand and the machine.»

cheap moncler jackets sale Ive on creating timeless, functional designs cheap moncler jackets sale

cheap moncler coats Now that moncler mens jackets Apple isn’t just designing products that go in a pocket, I asked Ive moncler sale how he approaches the design process without going off trend. cheap moncler coats

moncler sale Ive said that the moncler outlet store biggest challenge when designing the Apple Watch wasn’t designing on trend, but that Apple «couldn’t make a very broad range of products.» moncler sale

«What we designed was a system not a singular product,» Ive told me. It’s also why it was so important for the Apple Watch strap to be easily changeable. «I think we found that by being able to change the strap, not just change the color but the design and the designs change profoundly cheap moncler outlet that we could start to introduce a new look in combination with different watch faces and user interfaces.»

cheap moncler jackets Because ultimately, Ive said, «none of us want to wear the same thing.» Ive added: «We strive to design things that are inevitable.» cheap moncler jackets

moncler outlet Wintour moncler outlet noted that «the beauty of what Apple does at Apple is that they’re not on trend; they are classic. I don’t think trend is a word I would ever associate with Jony’s work.» moncler outlet

Ive went further, saying that at Apple, «our goal is to transcend trend.»

Ive went further, saying that at Apple, «our goal is to transcend trend.»

moncler sale outlet Still, functionality matters. When I asked Wintour how important it was to her critique of a design celebrity inspired dresses, she said «functionality is key.» «It would be a mistake to think something is wonderful just because it looks great. What would be the point? We’re careful to look at both.» moncler sale outlet

moncler jacket sale Ive made an interesting observation about form and function. «What I’ve noticed is if something works but emotionally you don’t feel a connection it’s ugly you’ll use it, but you’ll use it begrudgingly and you’ll change at the first opportunity and you’ll build no relationship with the brand or the people behind it. And so you really have to be successful in both.» moncler jacket sale

«We make tools not necessarily to be bought by corporations, but generally we make things for people and the individual. And they become very personal,» Ive said. «We make tools that enable moncler outlet sale important things to be made.»

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When I asked about the most important or exciting technology trend to happen in fashion in the last five or 10 years, Bolton was quick to bring up 3D printing, though he conceded it has its limitations.

«At the moment, I don’t think it’s being utilized as well as it should be,» he said, proposing that designers «use 3D printing to question the components of fashion,» rather than simply print 3D skirts or blouses.

moncler jackets outlet Right now, there are restrictions on what can be done because of the materials used, but in the cheap moncler sale future, moncler jackets outlet

moncler outlet sale Bolton hopes 3D printing will «challenge monlcer down jackets what we mean by fashion.» moncler outlet sale

moncler outlet online Bolton hopes 3D printing will «challenge what we mean by fashion.» moncler outlet online

moncler outlet uk Wintour is emphatic that «technology has revolutionized fashion» by making it universal. «It’s available to everybody and that’s the biggest revolution of short prom dresses I think we’ve seen.» moncler outlet uk

moncler outlet store She sees the influence of technology beyond production, too. «One thing I’ve noticed in the last few seasons is that by everything being so much more available, there is much moncler outlet online less emphasis on the polished and the perfect.» Wintour said this has led monclerdownjacket to «much more of a sense of diversity on the runway in terms of girls and body shape and cheap moncler jackets how they look.» «The elitist way of looking on the runway, frankly, seems old fashioned.» moncler outlet store.

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