He is faced with defeating the D-10 bulldozer in a game of

Опубликовано: Апрель 7, 2014 в 05:25

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‘Game of Thrones’ actor Hafthór Júlíus Björnsson, who plays Gregor Clegane in the hit HBO show, stars in Caterpillar’s latest ad where he plays a game of tug-of-war against one of the brand’s bulldozing machines.The ad is the seventh installment of the company’s ‘#BuiltForIt Trial’ series which aims to increase brand awareness by showcasing the strength of its equipment.In the video, the ‘Game of Thrones’ actor portrays professional strongman Thor. He is faced with defeating the D-10 bulldozer in a game of tug-of-war as an entire Icelandic village watches and cheers him on.He is losing the battle while the machine is in reverse carlavermaat.nl , so the townspeople start to get behind him to help him win. When a little girl clad in a pink jacket and white ear muffs runs to the front to help out Thor, the driver feels bad and decides to put the Cat in neutral.The town is then able to defeat the bulldozer and a celebration begins.Created by Ogilvy & Mather New York, the video was shot in Iceland. The campaign also includes pre-roll and banner ads. Credits: Creative: Chris Curry, Jerry Dugan, Todd Goodale, David Marino, Emily Clark, Gavin Breyer Chief Creative Officers: Steve Simpson, Chris GarbuttAccount: Kurt Lundberg, Kate Prescott www.carlavermaat.nl , Bret EmersonPlanning: Bryan Smith, Liz SparkmanChief Production Officer: Matt BoninProducer: Damon Webster Client: J. Archie Lyons, Deanna DeanExecutive Producer / Creative Director: J. Archie LyonsH&O (Production)Director: Brandon LaGankeExecutive Producer: Joanne GoldenLine Producer: Daniel LubellDP: Paul McCarthy H&O (Post)EyePatch Executive Producer: Jay CagidePost Producer: Laura ShackelfordEditor: Rocky BazemoreSound Engineer: Ken MeyerMusic Supervisor: Chris MazurColor/On-Line: Method/Co3Assistant Editors: Wes Latta, Andrea PodaskThis article is about: United States, Ogilvy & Mather, Caterpillar, Game Of Thrones, Advertising, Creative

Ad of the Day: Caterpillar ‘Tug of War’

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